How to Use BigCommerce Themes to Customize your Online Store

 Every business needs to have an ecommerce store to sell their offered goods or service to a much wider customer base. The world is like a global village where distances are squeezing and people want to try out new things, experience new cultures and purchase different varieties of goods and services from around the globe. This has made ecommerce grow exponentially over just a few years and it’s only going to rise from here. 

But in order to cope up with the increased demand there has been an influx of small and large businesses making the market pretty competitive. Every business needs to invest in a certified BigCommerce developer to ensure their ecommerce store is robust, ahead of time and very attractive.

One of the leading ecommerce platforms is BigCommerce, providing amazing services, efficient SEO tools and number of plug-ins, integrations, marketing features and exciting new themes.

 All these tools and features will allow merchants to set up an ecommerce store that is not only beautiful but also very compatible, intelligent, robust and organized. Ecommerce services like website designing, product descriptions with the right keywords, category displays, easy checkout process and customized landing pages helps in converting visitors into buyers and hiking up the business profits.

According to BigCommerce developers and designers, having a theme that is hand-made in accordance to your store aesthetic and style will help you seize a much larger number of potential customers so let’s see how you can use BigCommerce themes to achieve that.

How to Choose the Right BigCommerce Theme for your online store?

The very first step towards setting up the online store is to choose the right theme for your website. It might seem daunting to hear but with BigCommerce huge variety of customizable free themes it really is a piece of cake. 

You just need a certified BigCommerce developer by your size to guide you about the limitations and features of each theme and make sure you choose the most suitable one for your ecommerce store. There are still many customizable features in every theme that needs your aesthetic sense and work ethics to make it different from the lot.

Features- the first thing you need to pay heed to when designing your online store are the features it offers. These features can make or break your sale conversions. The thumb rule is to select a theme that is rich in features like price filters, quick view and mega menus. 

All these features will make your store more clean, uncluttered and organized while allowing you to categorize all the products in the main menu making navigation easier. Visitors can simply select the category they are interested in and don’t even have to go to the product page by adding the product to the cart and checkout.

Customization- Customization of a selected theme is the USP feature of BigCommerce platform. This option is valid for free templates as well as paid ones. Customization is very important to give your brand a unique and exclusive feel otherwise it can become repetitive and boring to the clients. 

You can easily tailor your store design according to the aesthetics of your store and products you’re offering. But the biggest advantage of customization is the opportunity it provides to integrate the store with third party platforms effortlessly.

Designing- Designing is a very important part of your ecommerce store as it ensures that your customers or visitors have an easy and smooth access to your store from any device they’re using. Having a site that is compatible with all sorts of devices be it tablet, laptop, PC or mobile will make it easy for your potential clients to access it from anywhere as per their convenience.

 Sometimes the customer sees the site at work hours but decides to explore it when in the comfort of their homes, so make sure you’re visible everywhere.

Blogging Tools- lastly your online portal must be married to blogging tools which make it optimized in search engines. Having blogs and articles written about your product with the right keywords will increase the ranking of your store in search engine searches.

Things to Consider when Choosing a BigCommerce Theme

They say “first impression is the last impression” although I find this statement quite judgmental but in the case of website designing it’s quite true. Make sure that theme of your online store is aesthetically pleasing, has subdued colors that don’t irritate the eyes and give out a contemporary vibe. Along with that, it should have pop-ups, banners and slides that bring the customer’s attention to events, promotions, discount codes and newsletters.

Takeaway

When designing an online store, always think like a visitor or a potential customer. Also don’t forget to check out the stores of your rivals to ensure you offer something extra and unique.