BigCommerce developer

 Online shopping has now become a norm in our lives, we are so dependent on buying goods and services online that it has become second nature to us. Businesses who want to excel in their markets must have an online presence in order to gain new customers every day, build a brand reputation and sell products to a much wider audience. 

As more and more merchants are learning the importance of ecommerce for their businesses’ success, the competition and quality of goods and services are also improving, making it really hard to stay in the market and increase revenues. According to certified BigCommerce developers and experts, the design and layout of your ecommerce website can be the deal maker or breaker for your potential customers. So if you want to have a successful online store, make sure your website design is agile and attractive.

Designing a website is no easy feat, it takes a lot of constructive planning and futuristic thinking to ensure that your potential as well as your current customers find it stress-free, quick and super easy to shop from your online store. 

The whole process of online shopping should be in and out, the customers are able to just shop easily without any difficulty because if they do have to face any issues then they won’t be coming back to you, trust me! Every business owner aims to create a website that has all the important ecommerce features which helps in giving the customers great shopping experience but the key here is to strike a perfect balance between quantity and quality. Ecommerce services providers will play an important role in creating a website design that has just the right features needed for your customers.

A good web design will have the right font size, colors, words, graphics and images at the right place that will make the user experience much better and allow a natural flow of things. There are a few important tips that every BigCommerce developer must include when designing a website, so let’s look at these tips for an exceptional website design and increase sales!

1.  Make your Customers A Priority

The success of any business is measured with its clientele right? So when designing a website, your customers should be your priority. Every single feature in your website from images to fonts to product descriptions to checkout to signing up for newsletters to entering of coupon codes must enhance the user experience and should end up with a sale. 

Make sure that the design of your website doesn’t overwhelm the customer but it should do the opposite, it should make the customer feel in command of the purchase and not confused or unsatisfied. Make a good first impression and make the customers feel welcomed at your website.

2.  Keep Things Unpretentious and Streamlined

There are a ton of features to choose from when designing a website, your ecommerce services provider will guide you about them efficiently. But the merchants have to make the important decision of choosing just the right amount of features that doesn’t convolute the purchasing process for the customers or doesn’t frustrate them to the point that they just leave your website for good.

 Adding too many banners, pop-ups, ads and distraction can be the kiss of death. Make sure that anything you add to the website design doesn’t in any way hinder the sale, it should either enhance the experience or contribute to the sale.

3.  Use High Resolution Images and Colors

Online shopping is all about what you see on the website, there is no way to actually feel the product by hand, so high resolution images are your best selling point. If the images of your products are not high resolution then the customers will remain doubtful about their quality and the sale might not happen. Make sure to get professional images of all your products with best lighting, angles and frames. 

The images should also be able to zoom in and out to ensure the customer can see every tiny detail and can almost feel the product in the hand with HD images.

Another important thing is the usage of colors on your website, different colors evoke different emotions which can both positively or negatively affect your sales. Make sure that background color is light and fresh and white spaces in between products are streamlined to perfect and the whole design is aesthetically pleasing to the eyes and mind.

4.  Make your Content Easy-to-Read

Spending hundreds of dollars for content writing might not do you any good if the content on your website is long and tiring to read. People nowadays want everything in a jiffy, they are here to shop and not read long paragraphs of descriptions. Make sure all the content writing on your website is short, to-the-point, scan able and easy to read. Keep the sentences short, key words highlighted and provide vital information in bullet points.

5.  Brand your Store to make it Appear Professional

It is all about how you present yourself to your clients and customers. People would be happy to pay a little higher if they can trust your brand. Branding is very important for online shopping, people want to connect with the brand and feel it as their own. 

A web design can play an important role in branding your product, making sure that the concept behind your brand is reinvigorated in the minds of the customers. Make sure that the BigCommerce developer you hire is a certified professional. There shouldn’t be any misspellings, typing errors, grammatical mistakes or sentence structure blunders.  The font size should be proportionate with the page and every thing should be just perfect.

Takeaway Points

These are just a few starting points to ensure that your website design is robust, resilient, responsive and responsible. Everything on your website should serve the large purpose of sealing the sale. Keep everything just like you want when you go to shop at other websites, think like a customer to gain customers!